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Facebook & Instagram Comments

Reply to comments
and move to DM automatically.

Cellia detects the intent behind every comment on your Facebook and Instagram posts, replies publicly with a short message, and opens a DM via Messenger or Instagram to share the full details. ManyChat-style automation, right inside your Unified Inbox.

Your Business
Instagram DM

🔥 New collection just dropped. Comment below for more info!

Maria G.
How much is the one in the photo? 😍
Detected intent
Pricing question
Public replyThanks for your interest, Maria! We just sent you a DM 📩
DM sentHi Maria, here are the prices and sizes available...
INTENT DETECTION

Cellia understands what every commenter wants

The intent node classifies each comment in seconds: a thank-you, a pricing question, a product doubt, or any category you define.

Each intent triggers a different branch of the flow, built the same way you build any Upcellia automation, no code required.

New comment
Detect intent
Reply publicly
Send private DM
Public reply
Instagram
Thanks for your interest, Maria! We just sent you a DM 📩
DM sent
Messenger
Hi Maria, here are the prices and sizes available...

A short public reply, the full details in private

Set a brief public reply for each comment and, in the same flow, send a private Messenger or Instagram DM with the details the person asked for.

  • The public reply stays visible under the post and encourages more people to comment.
  • The private DM lands in the same Unified Inbox where you already manage WhatsApp and Webchat.
  • The full exchange is logged as a regular conversation, ready for a human agent to take over if needed.

Turn comments into qualified conversations

Everyone who comments and receives the DM becomes a contact in your CRM, with the source post and detected intent saved on their profile.

From there, your team or Cellia can continue the conversation, qualify the lead, and move it through your sales pipeline without losing context.

Contact created from the comment
Maria G.
Pricing question
Source: Instagram comment
Ready for the pipeline

Everything you need to automate comments today

Connect your Facebook page and Instagram account, define the intents, and let the flow reply for you.

Direct connection with Meta

Link your Facebook page and Instagram account in minutes, using Meta's official comments API permissions.

Detect intent
Reply publicly
Send private DM

Visual flow editor

Build the reply logic with the same node-based builder you use for your other automations.

Public reply
DM sent

Public and private reply

Define the public message and the private message for each intent branch, with dynamic contact variables.

Unified Inbox

History in the Unified Inbox

Every comment and its related DM are saved as a conversation, visible right alongside your other channels.

Stop replying to comments one by one

Turn on Facebook and Instagram comment automation and convert every public interaction into a qualified private conversation.

Your Business
Instagram DM

🔥 New collection just dropped. Comment below for more info!

Maria G.
How much is the one in the photo? 😍
Detected intent
Pricing question
Public replyThanks for your interest, Maria! We just sent you a DM 📩
DM sentHi Maria, here are the prices and sizes available...

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