Campaign Calculator
Calculate your WhatsApp campaign costs
Estimate official Meta rates based on destination country, template type, and monthly volume. No hidden fees or markups.
You can start with just a few messages. Adjust volume and see the price in real time.
Quick:
Official Meta Rates
If your customer messages you first, it's free
When a customer reaches out to you, you can reply for 24 hours at no cost. Perfect for handling questions and support.
Customers from Facebook or Instagram ads: 72 h free
If someone messages you after seeing your ad on social media, you have 3 full days to chat without paying anything.
You pay Meta directly — no middlemen
With Upcellia you use your own WhatsApp Business number and pay Meta directly for messages. Upcellia takes zero commission.
98%Open rate
~45%Reply rate
5×Higher ROI vs email
Why WhatsApp and not SMS or email?
Compare all three channels and decide for yourself which makes more sense for your business.
Recommended
WhatsApp Business
The world's highest open rate channel
98 out of 100 messages are read98%
~45 out of 100 reply45%
Text, images, videos & buttons
Customer can reply instantly
Only reaches people who opted in
SMS
Plain text, no images or buttons
~90 out of 100 open it90%
Almost no one replies (~1%)1%
Text only, max 160 characters
No buttons or rich links
Usually more expensive per message
Cheap, but rarely read
Only ~20 out of 100 open it20%
Very few click through (~2%)2%
Supports images and HTML
Many land in spam or promotions
Customer rarely takes action
